Business Naming Guides
Practical, plain-English guides for naming a business: the process, the styles, trademarks, domains, handles, testing and renaming.
How to Name a BusinessA step by step process from brief to final pick→The Six Naming StylesCompound, blend, invented and more, with tradeoffs→Trademark Basics for New NamesSearching, distinctiveness and when to register→.com vs Other Domain EndingsChoosing a TLD and what to do if .com is taken→How to Check if a Name Is AvailableState records, trademarks, domains and handles→Securing Social Media HandlesCharacter limits and consistent handles→How to Test a Business NameSay it, spell it, search it, then ask people→Renaming a BusinessWhen it is worth it and how to switch cleanly→